Overview
Opportunity
The AbbVie medical affairs team aimed to improve the understanding of therapeutic Botox dosing by providing a dynamic resource for tools and training in its effective use and application
Outcome
I led the design from 0 to 1 in four months with a small, nimble team. At the end of my time, the team had delivered a full React Native app that could be used on both mobile platforms.
This project saw continuous development and improvements over the next year and was released to app stores in Dec 2022.
Highlights
Process
Discovery
With a specific outcome in mind, I approached the task by working backwards to understand the fundamental problems, identify pain points in existing process, and gain deeper insights into the subject. My first step was to lead discussions with healthcare providers, aiming to understand their patient interactions. During these discussions, I focused on documenting the process and identifying any gaps in our knowledge, which was crucial before outlining our way forward.
These conversations revealed that physicians predominantly depend on AbbVie's Prescribing Information for dosing references and calculations, often performed manually. Interestingly, some had created their own spreadsheet tools to make this process more efficient. The critical question emerged: How can we ensure consistent on-label dosing and eliminate potential errors?"
Exploration
