Overview
Opportunity
Since the last major revision in 2009, Bing Maps had seen little visual or functional improvement. While useful for basic searches, the existing experience had not kept pace with their primary competitor, Google.
I led the initial discovery and definition to design and deliver an entirely new experience that would make Bing Maps as viable competitor once again.
Outcome
My interaction work laid the foundation for others to complete the design. The new Bing Maps launched in spring 2015 about 1.5 years after I left.
It's interesting to see the versions over time evolving, but never very far from concepts I originated in 2013.
My Role
I was responsible for all feature definition, visualization and design deliverables. I worked closely with the engineering team as we started to build the alpha product, reviewing and approving features as they were finished. I also created documentation defining the initial elements of the design system and proposed behaviors of the system at large.
Work Highlights
